Bvlgari Serpenti Collection:History, Symbolism and Fashion

The History of Bvlgari

First founded in 1884 by Greek silversmith Sotirio Bulgari, Bvlgari began as a simple jewelry shop that was based on a legacy of 2700 years of Roman history. Building on this extensive history, Bulgari made a name for himself as a master of distinctive luxury jewelry, pairing together Roman-inspired motifs and vibrant color palettes. Each subsequent collection following his first was imagined with an emphasis on the rich history of Rome with added couture-like influences that take the brand to an entirely new level of beauty and excellence.

After his initial success, Bulgari opened a flagship store in 1934 situated in the historic Via De Condotti. This opened the doors both literally and figuratively to a whole new variety of prestigious clientele from around the world, further expanding the Bvlgari reach and impact on the world of luxury jewelry.

The endless creativity and innovation of Bvlgari has cemented their standing as one of the world’s leading luxury jewelry houses. To this very day, their designs continue to delight and excite new and existing customers around the world, from their classic Fiore collection to the stunning Parentesi collection.

The Serpenti Collection

The beauty and spectacular designs so characteristic of Bvlgari are perfectly captured in the highly coveted Serpenti Collection. First introduced in 1946, this iconic collection builds on the spectacular Roman inspiration synonymous with the Bvlgari name, drawing inspiration from the figure and form of the snake.

In examining the history of serpent-inspired pieces in the world of luxury jewelry, it’s important to consider the historical symbolism of the snake. In keeping in line with Bvlgari’s Roman and Greek inspiration, we can see that the snake was a symbol of both healing and destruction, functioning as both a symbol of Asclepius, the god of healing, and Medusa, who could turn men to stone with just one look.

The first piece brought into the Serpenti line was a breathtaking gold bracelet watch with a unique design that delicately wrapped around the wrist like a snake. This design further evolved in the following decade, with the introduction of a new design that was truer to the actual appearance of a snake. This design brought in a realistic-looking snake head adorned with precious stones to imitate scales.

The Bvlgari Serpenti Collection further made a name for itself during the filming of the instant classic of the silver screen, Cleopatra. The star of the movie, a rising name in Hollywood, bought herself a Serpenti watch during filming, bringing this luxury jewelry house further into the limelight. This began a wave of celebrity endorsement for Bvlgari, with many subsequent stars and starlets indulging in their breathtaking pieces again and again.

This statement-making collection was brought into the modern light in the 21st century, reinvented with new innovations and breathtaking detailing. In 2009, Bulgari reimagined its best-selling Serpenti aesthetic in celebration of the brand’s 125th anniversary. It further expanded upon the Serpenti collection in 2016 with the introduction of the Serpenti Incantati, a reinterpretation of the original Serpenti watch.

From simple slim Serpenti bracelets to bold oversized Serpenti necklaces, this amazing collection by Bvlgari has certainly made a statement within the world of luxury jewelry. It’s amazing to consider what new innovations and designs they will bring to this exciting collection in the future.

When considering the world of luxury jewelry, there is no name more synonymous with iconic style and elegance than Bvlgari. For over 130 years, this luxury jewelry house has made a name for itself as a true pioneer of innovation and design. And when considering the perfect Bvlgari piece to add to your personal collection, there is no better place to start than the Serpenti line. With its iconic symbolism and breathtaking aesthetic, a used Serpenti bracelet or necklace will certainly be at home in any collection.

Why Trust Gray & Sons

Pre-owned and used Bvlgari Serpenti jewelry pieces are a wonderful investment for the present and the future, but only if you are purchasing from a reputable source. At Gray & Sons, we began as a brick-and-mortar shop in 1980 before rapidly expanding digitally through our website, internet platforms, and world-class print and digital catalog. We have worked to build our stellar reputation in both the international and local industry in Miami, Fort Lauderdale, Palm Beaches, Florida areas, Miami Beach, West Palm Beach, Bal Harbour, Coral Gables, Aventura, Sunny Isles, and more. We take pride in our accomplishments, including being awarded an A+ rating with the Better Business Bureau and achieving good standing with the International Watch & Jewelry Guild. Our commitment to excellence has made us a world leader in dealing with used-certified pre-owned luxury watches and estate jewelry. If you’re looking for a trustworthy, reputable, and professional source for purchasing pre-owned jewelry, sourcing luxury watches, or servicing your treasured pieces, look no further than Gray & Sons.